Find the Elves to win a 50 inch TV and two runner up prizes of a £25 Hereford Gift Card on the  Elf on a Shop Shelf Trail.

Find the 16 Elves on a Shop Shelf hidden around Hereford, from 1st Dec to 3rd Jan 2026.

Write down all 16 Christmas sayings on the trail map, add your details and it's as easy as that.

Then, visit the Hereford Tourist Information Centre or the Hereford Library during the Christmas period (Tues - Sat) to claim a prize for completing the trail.

Pop your filled-out entry form into the box for a chance to win the TV and Hereford Gift Cards. T&C's below.

Trail Map Pick-up Locations 

 Pick-up a trail map from the following locations from 6th Dec:

• Hereford Music Shop - Commercial Rd
• Make it Happen - Maylords
• Coffee Corner - Old Market
• Beehive Florist - Widemarsh St
• Phillip Morris - Widemarsh St
• Tui - High St
• Cornish Bakery - High St
• Chave & Jackson - Broad St
• Chancellors - King St
• Temple Records - Bridge St
• Ryman - Eign Gate
• Autonomy Salon - Commercial St
• Regatta - High Town
• Herefordshire Wildlife Trust - Church St
• Dough - Union St
• Hereford Tourist Information CentreHereford Library
• Coffee Cart High Town
• Eden House of Coffee - High Town
• Old House - High Town
• Hereford Library - Town Hall
• JJ's Diner - Bridge St
• King St Kitchen - King St
• De Koffie Pot - Left Bank Village
• Hotel Chocolat - High Town
• Orange Tree - King St
• Green Dragon Hotel - Broad St

Terms & Conditions:

The Hereford City Life Elf on a Shop Shelf Trail will run from 1st December 2025 until 3rd January 2026.  Hereford Tourist Information Centre is open Monday to Saturday, check times online. To enter in the Giveaway, fill in your contact details and post your completed trail entry form into the post box located in Hereford Tourist Information Centre. Draw to take place on 5th January 2026.

*Your data: By ticking the box on the form, you consent to receive Hereford City Life's email newsletter about events, offers and more in the city centre. If you do not wish to subscribe, simply leave the box blank – any contact information will be used to administer the giveaway only.

Full details can be found at herefordcitylife.co.uk/giveaway-terms-conditions