Hereford Bull Trail

Hereford Bull Trail


The Hereford Bull Trail is an interactive celebration of Hereford’s fantastic pubs and bars.

Get to know the city as you try local ciders and beers or enjoy fantastic coffee and soft drinks. Hereford’s friendly landlords and bar staff are on hand to welcome you, provide recommendations and directions and, importantly, stamp your trail card so you can get that t-shirt!

The trail is ideal for enjoying over a few weekends, so take your time to complete the trail and enjoy the sights of the city as you go. This is an annual trail, with a new t-shirt to be collected each year.

How does it work?

The Hereford Bull Trail can be completed in one of two ways:

Stamp Cards

  1. Collect a stamp card from any of the trail locations.
  2. Take it with you as you visit each pub, collecting stamps from the bar (1 stamp per venue).
  3. Once the card is complete, drop it off at the Tourist Information Office or post it to us.
  4. We will contact you to arrange collection/delivery of your trail T-shirt.


LoyalFree App:

  1. Download LoyalFree here or scan the QR codes at any of the trail locations to download the app.
  2. Select The Hereford Bull Trail from the trail menu.
  3. Scan the location QR codes (found on the blue posters) to check-in to the location.
  4. Once you have checked in to all locations, email a screenshot of your completed trail to
  5. We will contact you to arrange collection/delivery of your trail t-shirt.



If you complete the trail using LoyalFree, you will automatically be entered into a monthly draw to win a £30 Hereford Gift Card to enjoy in the city.

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Terms & Conditions

  1. The scheme is run by Hereford City Life, a brand delivered by the Hereford Business Improvement District. For any queries please contact Megan Morris at
  2. Participants must be over 18 years old.
  3. Visits to participating pubs is limited to 4 stamps/check ins per day.
  4. Hereford BID reserve the right to withdraw the scheme at any time.
  5. The trail ends on 31st December 2022.
  6. There are a limited number of t-shirts available, to be redeemed on a first come, first serve basis. One shirt per participant.
  7. A stamped card or 19/19 LoyalFree Check-ins must be displayed as proof of trail completion.
  8. Collect your T-shirt at HBID, The Town Hall, St Owen Street, Hereford, HR1 2PJ or post your card to us with a delivery address.
  9. Please ensure your card is kept safe- we cannot accept liability for lost cards.