Meet the Team

Hereford BID is led by business, for business. Our board of directors is comprised of up to 12 volunteers from levy-paying or stakeholder businesses in Hereford, who are deeply passionate and focused on the commercial success of Hereford. The directors meet every two months to coordinate with the Hereford BID paid staff to ensure projects continue to run effectively.

Our board members represent different sectors of the business community and include independent and national retail, hospitality, professional, leisure, public and property sectors. The Board is responsible for setting the strategic direction of the BID, for its financial management and for monitoring performance to ensure that projects are delivered in accordance with the information provided in this plan.

Directors are not waged and receive no compensation, financial or other. They meet every two months to ensure that the business plan is being delivered by the Hereford BID’s dedicated paid staff, consisting of a Chief Executive, Marketing & Projects Manager, Business Liaison and Projects Marketing Executive, and a two-person Handy Team.

Meet the Board

Cllr. Paul Stevens

Cllr. Paul Stevens

Public Sector & Chair of the Board | In addition to many years of retail experience, Paul serves as a Parish Councillor and provides a valuable link between HBID and the City Council.
Moira Davidson

Moira Davidson

Independent Retail Sector & Vice Chair | Co-owner of lifestyle store, Fox & Mabel, Moira also has a strong background in marketing and communications to draw from to support HBID.
Sarah Caton

Sarah Caton

National Retail Sector | Sarah is the Branch Manager of Principality Building Society and has a strong background in retail management and customer services.
Neil Clarke

Neil Clarke

National Retail Sector | Neil is the Store Manager of Tanners Hereford and has a background in hospitality in addition to his years of management experience in the retail sector.
Cllr. Gemma Davies

Cllr. Gemma Davies

Public Sector | Gemma is Herefordshire Council’s Cabinet Member for Commissioning, Procurement and Assets.
Lauren Fosterjohn

Lauren Fosterjohn

Property Owners | Communications Associate for NMITE, Hereford born Lauren is passionate about promoting the joys of life in Hereford and looks to continue supporting the growth of the city.
Sarah Gardner

Sarah Gardner

Independent Retail Sector | Sarah is the Stores Manager for The Coffee Cart Company Ltd, an established independent coffee business in Hereford.
Dan Guerche

Dan Guerche

Hospitality & Leisure Sector | Dan is a respected hospitality manager for some of the most popular clubs, bars and pubs in Hereford. Dan also has a keen interest in security and is a member of HAND.
Chris Milton

Chris Milton

Hospitality & Leisure Sector | Chris is Chief Operating Officer for Hereford Cathedral and has a background in commercial and operational management.
Mark Richards-Buadromo

Mark Richards-Buadromo

Property Owners | Mark is Operations Manager for the Old Market Shopping Centre.
Mark Stevenson

Mark Stevenson

Office Sector | Mark is Co-Founder of Hereford's first ever coworking space, WorkHere Ltd, and has many years’ retail and commercial experience to bring to HBID.
Ben Turner

Ben Turner

Independent Retail Sector | Co-owner of Hereford Music Shop, Ben brings his knowledge of the independent retail sector to HBID.

The BID Team

Mike Truelove

Mike Truelove

Chief Executive Mike is responsible for the delivery of the Hereford BID Business Plan and is deeply committed to ensuring businesses receive value for money and are fully supported.
Rhiannon Burns

Rhiannon Burns

Marketing & Projects Manager Rhiannon looks after the marketing and project delivery for Hereford BID and its Hereford City Life brand. She is your contact for marketing and event queries.
Megan Morris

Megan Morris

Business Liaison and Projects Marketing Executive Megan liaises with member businesses to provide support and connect them with the latest opportunities and projects from the Hereford BID team.
Chris Wood

Chris Wood

Handy Team Lead Chris is the head of Hereford BID’s Handy Team and proudly oversees the street enhancements that make Hereford look ready for business and as welcoming and as attractive as possible.
Kevin Powell

Kevin Powell

Handy Team Member Kevin works alongside Chris to ensure continued street enhancements are made to help Hereford look as attractive and welcoming as possible.
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