New for Easter - Bunny's Eggcellent Adventure Trail

This Easter, Hereford City Life are bringing a fantastic family-friendly interactive trail to the city centre. Explore the city and locate the Easter Bunny's missing eggs to collect your own chocolatey treat!

Oh no! Bunny has lost his Easter Eggs! Can you help him find them?  

The Easter Bunny has been enjoying his holidays in Hereford, visiting some of his favourite shops and eating at some of his favourite restaurants. He arrived with a full basket of eggs, ready for Easter, but – oh dear, it's now empty!  

Can you help Bunny retrace his steps to locate all his missing eggs and find a treat for yourself on the way? 

 This Easter, Hereford City Life invite you to take part in Bunny's Eggcellent Adventure trail on LoyalFree! This free family trail is the perfect activity for Easter as you explore Hereford city centre and track down all of Bunny’s missing eggs. Use the app to search the city, scanning the QR codes as you find them, until you have them all and can collect your very own Easter surprise.  

How does it work?  

Step 1: Download the LoyalFree app  

Head to or your phone’s app store to download this free app – find trails, offers, events and more! 

Step 2: Open the trail 

In the app, click on the Trails tab and select Bunny’s Eggcellent Adventure trail.  

Step 3: Head to Hereford and get started! 

From 11th April, head to Hereford to complete the trail! Using GPS, the app will direct you to all ten locations.  

Step 4: Scan QR code to check in

When you reach your location, select it from the list and head inside to scan the code located on the Egg. Scanning the code will check you in- you need to check in at all 10 locations to claim the prize. 

Step 5: Complete the trail to win!  

Once you have completed the trail, head to the Tourist Information Centre on St Owen Street. Show them your finished trail screen to receive your Easter Egg prize. 

 The trail runs from 11th to 24th April 2022, and prizes can be collected until 11th May. 

What else is on at Easter?

Head to our events page to see what other fun events are running in Hereford this Easter. 

What's on