Hereford's Loyalty App!

In 2020, Hereford BID worked with the award winning place-promotion app, LoyalFree, to offer Hereford BID member businesses additional advertising to hundreds of local app users.

With LoyalFree you can showcase your business with exclusive offers, loyalty deals and city trails.

LoyalFree Offers

Reward customer loyalty and showcase your business by adding exclusive deals to the LoyalFree app.

You can benefit from:

  • Advertising of your offers to locals and visitors
  • Customer insights through a live dashboard
  • Click-throughs to your website and social media via your own business profile

LoyalFree Trails

The LoyalFree app allows Hereford BID to create trails that guide visitors around the city centre. These trails are flexible and can be created to suit specific needs, with two main types.

List trails help visitors find businesses that offer something specific or tie in with a particular theme. Examples of our list trails include, the Coffee & Cake Trail or the Veganuary Trail.

Interactive trails feature options for participants to engage with the trail, by scanning a QR code, checking-in, or accessing a video / audio link. These trails are ideal for seasonal showcases or informational trails. Examples of interactive trails include the Freaky Fruit & Veg Scarecrow Trail and the Apples for Autumn Trail.

Each trail provides the opportunity to connect a business with a potential new customer by directing them to specific locations and providing information about the businesses featured on the trail, including links to their profile and any active offers. 

LoyalFree Events

The LoyalFree app is also a great source of events for consumers. They use the Hereford City Life events page and that of other providers in the area to craft a detailed list of upcoming events.

If you think your business’ event should be listed, we can arrange that for you.

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