The LoyalFree app allows Hereford BID to create trails that guide visitors around the city centre. These trails are flexible and can be created to suit specific needs, with two main types.
List trails help visitors find businesses that offer something specific or tie in with a particular theme. Examples of our list trails include, the Coffee & Cake Trail or the Veganuary Trail.
Interactive trails feature options for participants to engage with the trail, by scanning a QR code, checking-in, or accessing a video / audio link. These trails are ideal for seasonal showcases or informational trails. Examples of interactive trails include the Freaky Fruit & Veg Scarecrow Trail and the Apples for Autumn Trail.
Each trail provides the opportunity to connect a business with a potential new customer by directing them to specific locations and providing information about the businesses featured on the trail, including links to their profile and any active offers.