Welcome to Sam's Toys your Traditional Toy Shop in the Heart of Hereford

Nestled in the bustling city centre of Hereford, our independent toy shop brings the magic of childhood to life. We pride ourselves on being more than just a store—we’re a place where imaginations spark, memories are made, and families discover the joy of play together.

A True Independent
As a proudly independent business, we offer something special you won’t find on the high street chains. Our carefully chosen selection reflects quality, creativity, and timeless fun. Whether you’re looking for a classic wooden toy, the latest puzzle, a cuddly friend, or a pocket-money treat, our shelves are brimming with treasures for children of all ages.

Tradition Meets Today
We believe in the charm of a traditional toy shop—where toys aren’t just bought, they’re discovered. With friendly, knowledgeable staff on hand, every visit feels personal. We also keep our collection fresh, offering everything from nostalgic favourites to exciting new finds that inspire learning and play.

Why Visit Us?
A wide range of toys, games, puzzles, and gifts for all ages.
Locally run with a passion for quality, tradition, and family fun.
Conveniently located in the heart of Hereford city centre, Maylords Shopping Centre is close to cafés, and parking.
A warm, welcoming atmosphere where children and adults alike can explore.

More Than Just Toys
Our shop is part of the community. We love seeing familiar faces, welcoming new ones, and sharing in the excitement when a little one finds their new favourite toy. Whether you’re looking for a special birthday gift, stocking fillers, or just something to brighten a rainy day, we’re here to help you find the perfect match.

Sam's Toys also accepts the Hereford Gift Card. Come spend it here on a treat.

Step inside, and rediscover the magic of play—right here in Hereford.