Interactive Trails 2024

Trails are Great Opportunity for Every BID Member


Our trails in 2023 went from strength to strength with excellent results, notably Dino Trail in August, Halloween in October, and The Nutcracker from Nov to Jan.

Interactive trails have been the most successful way to gain and engage our app users, and we have seen steady growth again last year.

From time to time, we also support specific trails with a printed map that also carries tourist and activity information or a stamp card.

All trails allow you to promote your business to tourists and locals, raising awareness and increasing footfall.


  • Increases awareness of your location.
  • Increases footfall and visits to your location.
  • Increased awareness of goods, services & offering.
  • Link to your location.
  • Link to your website.
  • Promote loyalty rewards within the App. Visible to all users that check-in.
  • Promote ongoing or short-term offers on the App. Visible to all users that check-in.
  • Build and use the loyal base of prospects that view or redeem your promotions within the App.
  • Reach over 4,200 active users across Hereford.
  • All trails promoted across social media, Hereford City Life website, Hereford City Life database of over 18,000 users and digital advertising.

Please email James to submit your first, second and third choices, and we will review each trail individually to allow as many businesses as possible to participate. Please also note we need to ensure fair coverage of our BID members across the trails. 

2024 Trails

  • Mar/Apr - Easter - Large Prize Draw - Mini Eggs & Become a Bunny Trail
  • Apr to Aug - Bull Trail (Pubs, Bars & Cafes)
  • May - Half-term Theme to be confirmed
  • Jul/ Aug - Dino Trail
  • Oct - Halloween Trick or Treat Trail
  • Nov/Dec - Christmas Nutcracker Trail


Keywords: Love Hereford Chocolate Heart Trail Build a Bouquet Easter Eggs & Become a Bunny Trail Bull Trail Half-term Trail Dino Trail Christmas Nutcracker Trail Hereford BID Trails Interactive Trails Hereford Marketing