Hereford Gift Card Smashes Sales Records in Final Quarter of 2025 

At a time when high streets and the hospitality sector continue to feel the impact of recent government changes and reduced consumer confidence, Hereford BID is celebrating a rare and welcome piece of positive news. The Hereford Gift Card has achieved record-breaking sales in the last quarter of 2025, bucking national trends and demonstrating strong support for local businesses.

Launched just over three years ago by Hereford BID to champion the “Spend Local” message, the Hereford Gift Card can now be used in more than 120 participating BID member businesses across the city centre, including shops, cafés, restaurants, leisure venues and service providers.

Sales in the final quarter of 2025 smashed all previous records, taking total Gift Card sales to just under £150,000 – money that can only be spent in Hereford city centre, directly supporting the local economy.

Mike Truelove, CEO of Hereford BID, said:
“We are absolutely delighted with the performance of the Hereford Gift Card and incredibly pleased for all our BID members who support and benefit from the programme. To see this level of spending power going straight back into local businesses, especially during such a challenging trading period, is hugely encouraging.”

He continued:
“The Gift Card is one of our key projects and without doubt it helps to stem the flow of online  and other national gift card purchases that would otherwise not reach our local members. It keeps money circulating in the city centre, supports jobs and livelihoods, and the scheme is completely free of charge for any Hereford BID member who wishes to join.”

New insights also reveal that the economic impact of the scheme goes even further. Customers using the Hereford Gift Card typically spend an additional 40% on top of the card value when making purchases, taking the overall economic impact of the initiative to over £200,000 in just over three years.

As national retailers and hospitality businesses continue to face uncertainty, the success of the Hereford Gift Card highlights the strength of the local community’s commitment to supporting independent and city-centre businesses, reinforcing the importance of shopping and spending locally.

Further details on the full programme can be found by searching Hereford Gift Card or at https://www.herefordcitylife.co.uk/discover/offers-and-more/hereford-gift-card