Join us for our Valentine's celebrations on Saturday 12th February as part of our #LoveHereford campaign!

This fun event is not just for loved-up couples – it's perfect for friends and families too! Taking place on Saturday 12th February, Hereford City Life will bring live music to High Town, a photobooth with romantic backdrop to the Old Market, and lots more to make your Valentine’s Weekend extra special. Plus, keep an eye out for the friendly cupids who will be handing out free stem flowers to passers-by - especially good news if you had forgotten Valentine’s Day was coming up!

To help make your trip to Hereford even more convenient, this event is complimented by free parking from midday ‘til late at the Old Market, Maylord Shopping Centre and all Herefordshire Council Car Parks. Ideal if you’re nipping into town to collect some Valentine’s goodies or spending the day celebrating with loved ones.

In addition, we will be running the #LoveHereford campaign  online throughout February, championing local businesses and providing plenty of date night and gift inspiration. Find three fantastic trails on the LoyalFree app, plus regular posts on our social media – there is plenty to discover for couples, friends or simply treating yourself.