Introducing Hereford's Apples for Autumn trail

In support of Visit Herefordshire’s fantastic ‘Apples for Autumn’ campaign, Hereford City Life are excited to announce a new interactive trail on LoyalFree, running throughout October. Designed to showcase the city’s tie to the apple, this trail features a host of incredible local businesses around the city.

Let this trail take you on adventure through Hereford to discover a wealth of apple themed delights, from enchanting cocktails to delicious desserts. Enjoy an Apple Crumble Milkshake with your burger at The Beefy Boys, sip an Appletini at Bastion Street Feast, pick up a Hereford Bun from NIZI’s Bakery, or wander through town and admire apple-themed window displays from Beehive Florist, John McKellar and the Enchanted Cauldron.

Download the LoyalFree app to view the trail and find nearest location to get started. Scan the QR code at each destination to mark off all the areas you’ve visited. Scan the codes at 5 or more locations and you’ll be automatically entered in a prize draw to win a hamper of local goodies worth over £120! Prizes include afternoon tea for two at The Green Dragon Hotel, a bottle of Tanners Hereford Gin, a selection of local ciders, local apple juice, Spiced Apple Cider Tea and lots more! 

You can return to the trail and scan new locations at any time until the trail closes on the 31st October.

Download LoyalFree to get started!

Trail Locations:

The Beefy Boys – Fox & Mabel – The Wellington – Neil Powell Butchers – Beehive Florist – Thurabread Bakery – Bastion Street Feast – Enchanted Cauldron – Sensory & Rye – Gilbies Bar & Bistro – Café @ All Saints – Black & White House Museum – The Little Deli – Number 10 – Cotto – Tanners Wines Hereford – Fodder – John McKellar – Tourist Information Centre – Hereford Museum – NIZI Artisan Bakery – The Spread Eagle – Blooming Temptations – King St Kitchen – Hereford Cathedral – Castle House Hotel – The Green Dragon Hotel


Please note, to reduce confusion with track and trace codes, some trail codes might be located behind the counter, so ask a member of staff. Be sure to wear your face covering when entering businesses and follow their COVID-19 procedures. We recommend that you check the opening times of locations to avoid disappointment.