Launch of 2 NEW Initiatives in the City Centre
The BID exists to make the Centre of Hereford a better place to run a business. One of the biggest challenges we face is attracting people to the city for both regular outings, and one-off tourist visits. We have hundreds of great shops providing a unique experience, and eating out is spearheaded by a distinctive independent food scene that rivals any location in the region, but we need to attract more people here to see for themselves. This is a marketing challenge for us, and we’re delighted to be launching 2 new initiatives this autumn that will help spread the word both locally and nationally.
The first is the inaugural Hereford BID Awards, in conjunction with the Hereford Times and headline sponsor Maylords Shopping Centre. You may have already seen some of the features in the Hereford Times. I had the pleasure last week of helping judge the awards, and I was amazed by the breadth of quality, form hidden gems with fantastic back stories, to mainstream national retailers providing a level of local service that can only be admired. The awards will help shine a light on these great businesses and the individuals who make them, and in turn send more potential customers to their doors.
The second event we are launching is ‘Ferrous’, in conjunction with Hereford Arts College and St Michael’s Hospice, that will run through October and November 2017. Artisan blacksmithing is something in which the county has a strong heritage, however we don’t celebrate it, or use it as draw to the area. The focal point will be a hands-on forging experience in High Town where you can come and have a go at forging a leaf for a sculpture that will be situated in the gardens of the hospice. There will also be stalls, lectures, exhibitions and an ironworks trail around the city.
These new events, combined with other fantastic events such as the recent Indie Food Festival help highlight what is distinctive about Hereford City, and why it genuinely is worth a visit.